Top 5 Wellness Apps in Serbia: Q4 2022 Performance Review

The final quarter of 2022 saw intriguing trends in the performance of the top wellness apps in Serbia. Here's a detailed look at the weekly downloads, revenue, and active user trends for the leading apps in the wellness category.

Headspace: Sleep & Meditation experienced a varied quarter in terms of revenue, starting at around $189 and reaching a peak of $197 in the first week of October. The lowest revenue point was $74 in mid-November, ending the year with $100 in the final week of December. Weekly downloads fluctuated, starting with 41 at the end of September and peaking at 116 in mid-October, before tapering off to 53 in the last week of December.

Wim Hof Method Breathing&Cold saw a significant revenue spike in the last two weeks of December, soaring to $288 and then $440. Prior to this, its revenue hovered between $25 and $91. Downloads remained stable, with a slight increase towards the end of the quarter, ranging from 25 to 59 throughout the period.

Sleep Cycle - Tracker & Sounds showed consistent performance in both downloads and revenue. Weekly revenue saw a notable rise towards the end of December, reaching $364, up from $47 at the beginning of the quarter. Downloads were steady, with a peak of 296 in early November and ending the quarter with 158.

Calm had a noticeable increase in revenue in the final week of December, hitting $164, up from $74 at the start of the quarter. Downloads were relatively stable, starting at 79 and ending at 69, with minor fluctuations in between.

Finally, Waking Up: Meditation & Wisdom experienced a varied revenue trend, peaking at $176 in mid-December. Downloads remained low throughout the quarter, never exceeding 36 and ending the year with 16.

The data presented here is sourced from Sensor Tower, where more detailed insights and analytics can be found.